Read the label before buying something

Making personal choices based on good information

We eat mainly because something tastes good. For more and more people, food has to be healthy or sustainable. And we assume our food is safe. But is the information on a label correct, and most importantly, does it tell the whole story?

In the professional life of food expert and university lecturer Alie de Boer, everything revolves around getting honest information about healthy and sustainable food. Being patronized is a pet peeve of hers. “Every consumer should be able to make their own assessment.”

Read the interview with Alie in Innovation Origins