Niels Holtrop (N.)

Niels Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management. Niels' research centers on the use of econometric and statistical methods to improve marketing decisions and measure consumer choice. His fields of substantive interest include customer acquisition and churn, consumer choice & health, digital advertising and communication, and the sales effects of the marketing mix. His research has been published in the International Journal of Research in Marketing. He was awarded the 2018 EMAC/Sheth Award for his dissertation research.

See my CV and personal website for up-to-date overviews of my work.