Niels Holtrop (N.)
Niels Holtrop is Associate Professor at the Department of Marketing and Supply Chain Management at the School uf Business and Economics (SBE) at Maastricht University. Niels' research centers on the use of econometric and statistical methods to measure the impact of, and improve, marketing and policy decisions. His substantive interests include customer management & privacy, consumer choice & health, and marketing mix effectiveness. He has contributed to research published in the International Journal of Research in Marketing, Journal of Retailing, Management Science and Marketing Letters, and serves on the Editorial Review Board of the Journal of Retailing. He was awarded the 2018 EMAC/Sheth Award for his dissertation research, the 2019 Best Graduate Educator award of the School of Business and Economics (SBE) for his teaching contributions, and the 2021 Best Program Leader award of SBE for his service contributions. He is one of the co-founders of the Center for Responsible Retailing @UM (CRRUM)
See my CV and personal website for up-to-date overviews of my work.
Expertises
Substantive interests: Customer retention/churn, customer management, digital advertising & communication, health, marketing analytics, marketing mix sales effects, marketing strategy
Methodological interests: Time series analysis, choice models, econometric models, Bayesian methods, machine learning, statistical methods
Career history
- PhD Marketing 2011-2016, University of Groningen
- MSc. Research Master Marketing 2010-2011, University of Groningen
- MSc. Econometrics, Operations Research and Actuarial Studies (cum laude) 2009-2010, University of Groningen
- BSc Econometrics 2005-2009, University of Groningen