Niels Holtrop (N.)
Research projects
For up-to-date research, see my CV.
Key publications
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Holtrop, N., Wieringa, J. E., Gijsenberg, M. J., & Verhoef, P. C. (2017). No Future Without the Past? Predicting Churn in the Face of Customer Privacy. International Journal of Research in Marketing, 34(1), 154-172. https://doi.org/10.1016/j.ijresmar.2016.06.001More information about this publication
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Holtrop, N., & Wieringa, J. E. (2023). Timing customer reactivation initiatives. International Journal of Research in Marketing, 40(3), 570-589. https://doi.org/10.1016/j.ijresmar.2023.05.001More information about this publication
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van Ittersum, K., van der Heide, M. T., Holtrop, N., Bijmolt, T. H. A., & van Doorn, J. (2024). Healthy shopping dynamics: The healthiness of sequential grocery choices. Journal of Retailing, 100(1), 24-40. https://doi.org/10.1016/j.jretai.2023.09.002More information about this publication