Research institutes

Department of Marketing and Supply Chain Management (MSCM)

The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of junior and senior scholars dedicated to high-quality research and education with a strong drive for societal relevance.

Junior and senior faculty members are inspired by new societally-relevant thematic areas and innovative methodological approaches, contributing to emerging—often interdisciplinary—research themes like supply chain innovation, service management, value co-creation, food consumption, innovation ecosystems, digital marketing and data analytics.

Research findings are published in international top journals in the field. As a result, the department has a high ranking in research productivity in Marketing and Supply Chain Management.

The Department of MSCM is committed to developing and delivering high quality, state-of-the-art education in undergraduate, graduate and postgraduate programs. MSCM is -like SBE- passionate about small group teaching in a problem-based setting (PBL). In all educational endeavours, the department integrates research and leverages industry developments.

To promote engagement among faculty, industry leaders, and students, the MSCM department is closely linked with high impact organizations, such as Brightlands Institute for Supply Chain Innovation (BISCI), the Service Science Factory (SSF), the SBE Digital Experience Lab (DEXLab), the Brightlands Institute for Smart Society (BISS),  and the Maastricht Center for Robots (MCR).


  • 25 Jun
    10:00 - 11:45

    GSBE Seminar Rahul Bui - MIT

    The repulsion effect occurs when the presence of an inferior option (the decoy) decreases the attractiveness of the option that dominates it (the target), in puzzling contrast to the attraction effect. In this paper, we formally develop and experimentally test a normative account of the repulsion...

  • 04 Jul
    10:30 - 11:30

    GSBE seminar Enno Siemsen

    Topic: The Use of Augmented Reality in Manufacturing 

  • 12 Oct
    09:30 - 16:30

    Bachelor's Open Day

    Find out more about one of the most international universities in Europe, experience our unique approach to teaching and immerse yourself in your programme of choice.

In the Spotlight

We wish you a happy and prosperous 2024!

MSCM new year


Gerwin and Adriana

Don't mind the gap: co-creating impact in the ecosystem of BISCI.

Adriana: As a person with academic experience, I want to take the chance to make a significant impact by connecting academia with industry, fostering research and educational development, and contributing to cutting-edge projects in supply chain management...We actively contribute to the ongoing transformation of businesses by promoting innovation and sustainable alternatives. We advocate for a shift in the R&D mindset, emphasising the importance of designing joint initiatives that generate both business and scientific impact. Recognising the significance of education, we prioritise the development of future leaders who possess the necessary knowledge and insights for driving sustainable transitions, particularly the shift from a linear to a circular economy.

Gerwin: We're in this together: business, R&D, education, government and society, starting from the belief that we need to change, collaborate and innovate...Most societal challenges we face are complex and multi-dimensional; think of respecting the planetary boundaries of our global economy, the challenges of transition towards a circular economy, and the challenge of reaping the benefits of digital transformation without opening the doors for misuse. I'm pretty convinced supply chain management plays a crucial role in guiding these transitions in the right direction and accelerating the merits of these transitions for the sake of humanity and our planet.

 Read the full interview

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General information and questions

The Department is located within the School of Business and Economics at Maastricht University. For general information about programmes and questions regarding admissions please use our general contact point.

For a route description and map please click here.