Department of Marketing and Supply Chain Management (MSCM)
The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of junior and senior scholars dedicated to high-quality research and education with a strong drive for societal relevance.
Junior and senior faculty members are inspired by new societally-relevant thematic areas and innovative methodological approaches, contributing to emergingโoften interdisciplinaryโresearch themes like supply chain innovation, service management, value co-creation, food consumption, innovation ecosystems, digital marketing and data analytics.
Research findings are published in international top journals in the field. As a result, the department has a high ranking in research productivity in Marketing and Supply Chain Management.
The Department of MSCM is committed to developing and delivering high quality, state-of-the-art education in undergraduate, graduate and postgraduate programs. MSCM is -like SBE- passionate about small group teaching in a problem-based setting (PBL). In all educational endeavours, the department integrates research and leverages industry developments.
To promote engagement among faculty, industry leaders, and students, the MSCM department is closely linked with high impact organizations, such as Brightlands Institute for Supply Chain Innovation (BISCI), the Service Science Factory (SSF), the SBE Digital Experience Lab (DEXLab), the Brightlands Institute for Smart Society (BISS), and the Maastricht Center for Robots (MCR).
Calendar
In the Spotlight
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฝ๐น๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐ผ ๐ต๐ผ๐๐ ๐๐ฒ๐'๐ ๐ง๐ฎ๐น๐ธ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ (๐๐ง๐๐ฆ) ๐ฎ๐ฌ๐ฎ๐ฐ ๐ถ๐ป Maastricht, ๐ง๐ต๐ฒ ๐ก๐ฒ๐๐ต๐ฒ๐ฟ๐น๐ฎ๐ป๐ฑ๐, ๐๐ฒ๐ฐ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ฐ-๐ฒ, ๐ฎ๐ฌ๐ฎ๐ฐ!
The aim of LTAS is to introduce young scholars, including PhD students, to the wonderful world of service research and guide them through their academic journey.
This year the theme is โFinding the Sweet Spot of your Research Impactโ. The aim of LTAS2024 is to provide participants with a deeper understanding of what it means to make an impact through research. Weโll explore what impact means for each individual and how to enhance the impact of research in different ways and the challenges along the way.
Next to experienced academic coaches, editors of various journals will discuss their view on impact and how it has shaped their own research. These include:
ยท Stephanie Noble, Editor-in-Chief Journal of the Academy of Marketing Science
ยท Peeter Verlegh, Editor-in-Chief Journal of Interactive Marketing
ยท Dipayan Biswas, Co-Editor-in-Chief Journal of Business Research
ยท Martin Wetzels, Co-Editor Journal of Service Research
ยท Linda Alkire (nรฉe Nasr), Editorial Director Journal of Service Management
ยท Prof. dr. Koen Pauwels, Incoming Editor International Journal of Research in Marketing
ยท Jelena Spanjol, Editor-in-Chief Journal of Product Innovation Management
Now, it is time for you to start preparing your application file ๐... ๐๐ถ๐ป๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ฎ๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐ฑ๐๐ฟ๐ฒ ๐ผ๐ป ๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ: www.ltas2024.com
And for all updates please follow this LTAS 2024 LinkedIn page!
SERVSIG; Maastricht University School of Business and Economics; Maastricht University SBE Marketing and Supply Chain Management (MSCM)
Blog
Don't mind the gap: co-creating impact in the ecosystem of BISCI.
Adriana: As a person with academic experience, I want to take the chance to make a significant impact by connecting academia with industry, fostering research and educational development, and contributing to cutting-edge projects in supply chain management...We actively contribute to the ongoing transformation of businesses by promoting innovation and sustainable alternatives. We advocate for a shift in the R&D mindset, emphasising the importance of designing joint initiatives that generate both business and scientific impact. Recognising the significance of education, we prioritise the development of future leaders who possess the necessary knowledge and insights for driving sustainable transitions, particularly the shift from a linear to a circular economy.
Gerwin: We're in this together: business, R&D, education, government and society, starting from the belief that we need to change, collaborate and innovate...Most societal challenges we face are complex and multi-dimensional; think of respecting the planetary boundaries of our global economy, the challenges of transition towards a circular economy, and the challenge of reaping the benefits of digital transformation without opening the doors for misuse. I'm pretty convinced supply chain management plays a crucial role in guiding these transitions in the right direction and accelerating the merits of these transitions for the sake of humanity and our planet.
Don't mind the gap: co-creating impact in the ecosystem of BISCI
Interview with Gerwin Zomer - Program Director, Logistics Ecosystem, and Adriana Saraceni - Post-doctoral Researcher.
A Bridge to the Future of Service Research | Frontiers in Service Conference 2023
In 2002, Maastricht University became the first university outside the United States to The Frontiers in Service Conference. Now, after 21 years, The School of Business and Economics is proud to have once again welcomed service researchers from around the globe for this prestigious event.
โFeelingโ Global Sustainability Issues: Use AR and VR to dive into World-wide Value Networks in Agriculture
A blog post on the potential of AR and VR technologies to address global challenges in Agriculture by Dominik Mahr, Full Professor at and head of the MSCM Department, and Noah Moonen, lecturer at MSCM, and DEXLab Manager
If all are good, which one to choose? Supply Chain Contracting to Create Win-Win Deals
A research blog post on Supply Chain Contracts by รzge Tรผncel, an Assistant Professor at Marketing and Supply Chain Management Department.
Breaking Down the Bias: Unpacking the Complexity of Sustainable Choices in Packaging
A research blog post on perceived sustainability by Tim Dรถring, an Assistant Professor at Marketing and Supply Chain Management Department.
General information and questions
The Department is located within the School of Business and Economics at Maastricht University. For general information about programmes and questions regarding admissions please use our general contact point.
For a route description and map please click here.
Contact
Secretarial office MSCM
Room B 1.24
+31 43 38 83839
Visiting address
Department of Marketing &
Supply Chain Management
Tongersestraat 53
6211 LM Maastricht
The Netherlands
Postal address
Department of Marketing &
Supply Chain Management
P.O. Box 616
6200 MD Maastricht
The Netherlands
