Department of Marketing and Supply Chain Management (MSCM)
The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of junior and senior scholars dedicated to high-quality research and education with a strong drive for societal relevance.
Junior and senior faculty members are inspired by new societally-relevant thematic areas and innovative methodological approaches, contributing to emerging—often interdisciplinary—research themes like supply chain innovation, service management, value co-creation, food consumption, innovation ecosystems, digital marketing and data analytics.
Research findings are published in international top journals in the field. As a result, the department has a high ranking in research productivity in Marketing and Supply Chain Management.
The Department of MSCM is committed to developing and delivering high quality, state-of-the-art education in undergraduate, graduate and postgraduate programs. MSCM is -like SBE- passionate about small group teaching in a problem-based setting (PBL). In all educational endeavours, the department integrates research and leverages industry developments.
To promote engagement among faculty, industry leaders, and students, the MSCM department is closely linked with high impact organizations, such as Brightlands Institute for Supply Chain Innovation (BISCI), the Service Science Factory (SSF), the SBE Digital Experience Lab (DEXLab), the Brightlands Institute for Smart Society (BISS), and the Maastricht Center for Robots (MCR).
General information and questions
The Department is located within the School of Business and Economics at Maastricht University. For general information about programmes and questions regarding admissions please use our general contact point.
For a route description and map please click here.
Calendar
In the Spotlight
EurOMA Summer School 2026
21 June 2026 - 26 June 2026
We are excited to organize the next European Operations Management Association (EurOMA) Summer School in Maastricht! The theme for the school this year is: 'People in Operations Management'. With that, we will tackle one of the most urgent frontiers in our field: the role of people, managerial work and decision-making, leadership, and (team) collaboration. This summer school is specifically aimed at PhDs and other junior scholars that are making their first steps into the field of Operations and Supply Chain Management.
Join us in Maastricht to explore the human foundations of responsible and adaptive supply chains.
What you'll get:
👩‍🎓 Interactive and Insightful seminars with speakers from the field
đź‘Ż Meeting other junior scholars, PhDs, and faculty
🏠Industry visit, Digital Experience Lab, and social events
Details:
June 21-26, 2026
Maastricht University, The Netherlands
Apply with your statement of interest and motivation by February 28. http://www.euromasummerschool2026.com/
Final registrations will take place after initial review of the applications.
Blog
Don't mind the gap: co-creating impact in the ecosystem of BISCI.
Adriana: As a person with academic experience, I want to take the chance to make a significant impact by connecting academia with industry, fostering research and educational development, and contributing to cutting-edge projects in supply chain management...We actively contribute to the ongoing transformation of businesses by promoting innovation and sustainable alternatives. We advocate for a shift in the R&D mindset, emphasising the importance of designing joint initiatives that generate both business and scientific impact. Recognising the significance of education, we prioritise the development of future leaders who possess the necessary knowledge and insights for driving sustainable transitions, particularly the shift from a linear to a circular economy.
Gerwin: We're in this together: business, R&D, education, government and society, starting from the belief that we need to change, collaborate and innovate...Most societal challenges we face are complex and multi-dimensional; think of respecting the planetary boundaries of our global economy, the challenges of transition towards a circular economy, and the challenge of reaping the benefits of digital transformation without opening the doors for misuse. I'm pretty convinced supply chain management plays a crucial role in guiding these transitions in the right direction and accelerating the merits of these transitions for the sake of humanity and our planet.
Don't mind the gap: co-creating impact in the ecosystem of BISCI
A Bridge to the Future of Service Research | Frontiers in Service Conference 2023
- Researchers
“Feeling” Global Sustainability Issues: Use AR and VR to dive into World-wide Value Networks in Agriculture
If all are good, which one to choose? Supply Chain Contracting to Create Win-Win Deals
Breaking Down the Bias: Unpacking the Complexity of Sustainable Choices in Packaging
Contact
Secretarial office MSCM
Room B 1.24
+31 43 38 83839
Visiting address
Department of Marketing &
Supply Chain Management
Tongersestraat 53
6211 LM Maastricht
The Netherlands
Postal address
Department of Marketing &
Supply Chain Management
P.O. Box 616
6200 MD Maastricht
The Netherlands
Junior and senior faculty members are inspired by new societally-relevant thematic areas and innovative methodological approaches, contributing to emerging—often interdisciplinary—research themes like supply chain innovation, service management, value co-creation, food consumption, innovation ecosystems, digital marketing and data analytics.
Research findings are published in international top journals in the field. As a result, the department has a high ranking in research productivity in Marketing and Supply Chain Management.
The Department of MSCM is committed to developing and delivering high quality, state-of-the-art education in undergraduate, graduate and postgraduate programs. MSCM is -like SBE- passionate about small group teaching in a problem-based setting (PBL). In all educational endeavours, the department integrates research and leverages industry developments.
To promote engagement among faculty, industry leaders, and students, the MSCM department is closely linked with high impact organizations, such as Brightlands Institute for Supply Chain Innovation (BISCI), the Service Science Factory (SSF), the SBE Digital Experience Lab (DEXLab), the Brightlands Institute for Smart Society (BISS), and the Maastricht Center for Robots (MCR).