Department of Marketing and Supply Chain Management (MSCM)
The Department of Marketing & Supply Chain Management (MSCM) is a vibrant international group of junior and senior scholars dedicated to high-quality research and education with a strong drive for societal relevance.
Junior and senior faculty members are inspired by new societally-relevant thematic areas and innovative methodological approaches, contributing to emerging—often interdisciplinary—research themes like supply chain innovation, service management, value co-creation, food consumption, innovation ecosystems, digital marketing and data analytics.
Research findings are published in international top journals in the field. As a result, the department has a high ranking in research productivity in Marketing and Supply Chain Management.
The Department of MSCM is committed to developing and delivering high quality, state-of-the-art education in undergraduate, graduate and postgraduate programs. MSCM is -like SBE- passionate about small group teaching in a problem-based setting (PBL). In all educational endeavours, the department integrates research and leverages industry developments.
To promote engagement among faculty, industry leaders, and students, the MSCM department is closely linked with high impact organizations, such as Brightlands Institute for Supply Chain Innovation (BISCI), the Service Science Factory (SSF), the SBE Digital Experience Lab (DEXLab), the Brightlands Institute for Smart Society (BISS), and the Maastricht Center for Robots (MCR).
Calendar
In the Spotlight
10th International XR-Metaverse Conference 2025
25 June 2025 12:00 - 27 June 2025 18:00
Join us from 25-27 June 2025 for the International XR-Metaverse Conference. This year’s theme is "Bridging between realities: transformative, inclusive, and sustainable XR." The conference will bring together industry leaders and academics to explore the latest trends in augmented reality (AR), virtual reality (VR), and the Metaverse.
Doctoral Colloquium
Before the main event, on 24 June 2025, we invite PhD students to participate in a Doctoral Colloquium, where they can present their research and receive feedback from experts in immersive technology.
Registration is now open!
Secure your spot at the International XR-Metaverse Conference 2025. Sign up now and be part of this transformative event.
📌 Location: Maastricht University, Netherlands
🌍 Find out more about our Call for Papers and submission guidelines [here].
What to expect at the International XR-Metaverse Conference?
- Engage with leading experts in immersive technologies
- Attend keynote sessions featuring industry pioneers and researchers
- Explore the latest developments in AR, VR, and the Metaverse
- Join hands-on workshops to experience cutting-edge XR application
- Network with fellow researchers, industry professionals, and investors
- Participate in panel discussions on sustainability and inclusivity in XR
Contact
Do you have questions about the conference or need more details?
Contact us: 📧 Email: xrm2025-sbe@maastrichtuniversity.nl
📱 Follow us on social media for the latest updates!
Blog
Don't mind the gap: co-creating impact in the ecosystem of BISCI.
Adriana: As a person with academic experience, I want to take the chance to make a significant impact by connecting academia with industry, fostering research and educational development, and contributing to cutting-edge projects in supply chain management...We actively contribute to the ongoing transformation of businesses by promoting innovation and sustainable alternatives. We advocate for a shift in the R&D mindset, emphasising the importance of designing joint initiatives that generate both business and scientific impact. Recognising the significance of education, we prioritise the development of future leaders who possess the necessary knowledge and insights for driving sustainable transitions, particularly the shift from a linear to a circular economy.
Gerwin: We're in this together: business, R&D, education, government and society, starting from the belief that we need to change, collaborate and innovate...Most societal challenges we face are complex and multi-dimensional; think of respecting the planetary boundaries of our global economy, the challenges of transition towards a circular economy, and the challenge of reaping the benefits of digital transformation without opening the doors for misuse. I'm pretty convinced supply chain management plays a crucial role in guiding these transitions in the right direction and accelerating the merits of these transitions for the sake of humanity and our planet.
A Bridge to the Future of Service Research | Frontiers in Service Conference 2023
- Researchers
In 2002, Maastricht University became the first university outside the United States to The Frontiers in Service Conference.
“Feeling” Global Sustainability Issues: Use AR and VR to dive into World-wide Value Networks in Agriculture
A blog post on the potential of AR and VR technologies to address global challenges in Agriculture by
If all are good, which one to choose? Supply Chain Contracting to Create Win-Win Deals
A research blog post on Supply Chain Contracts by Özge Tüncel, an Assistant Professor at Marketing and Supp
Breaking Down the Bias: Unpacking the Complexity of Sustainable Choices in Packaging
A research blog post on perceived sustainability by Tim Döring, an Assistant Professor at Marketing and Supply Chain Management Departmen
General information and questions
The Department is located within the School of Business and Economics at Maastricht University. For general information about programmes and questions regarding admissions please use our general contact point.
For a route description and map please click here.
Contact
Secretarial office MSCM
Room B 1.24
+31 43 38 83839
Visiting address
Department of Marketing &
Supply Chain Management
Tongersestraat 53
6211 LM Maastricht
The Netherlands
Postal address
Department of Marketing &
Supply Chain Management
P.O. Box 616
6200 MD Maastricht
The Netherlands
