12 June 2019

Meet the team conducting research on the exciting future of Augmented Reality

Imagine you are shopping online and you could immediately try on this summer’s hottest outfit, sunglasses or makeup without leaving the comfort of your home or waiting for an online order to arrive. Imagine you could, with the swipe of a finger, see how different furniture items look in your living room. So-called Augmented Reality or AR applications are making these scenarios a (marketing) reality.