Dominik Mahr (F.D.)
Prof. Dr. Dominik Mahr combines state-of-the-art research with practical experience. He is currently Professor in Digital Innovation and Marketing at Maastricht University, The Netherlands, and Scientific Director of the Service Science Factory. His work integrates research, education and business practice of marketing, innovation, digitisation, strategy, services and design thinking.
- Customer Co-Creation
- Service Innovation
- Value creation
- Digital Media
- Online Communities
- Strategic Marketing
- Knowledge Creation
- Organisational Capabilities and Routines
- Marketing-Innovation Collaboration
- Consulting
- Service Design
- Experience Management
- Technologies (e.g., Service Robotics, Internet-of-things, Augmented Reality)
- Industry expertise: Hightech, Automotive, Healthcare
Dominik Mahr (F.D.)
Full professor - Personal chair
Marketing & Supply Chain Management
School of Business and Economics