7 September 2020

Show the importance of public health, especially now!

With an inspiring campaign in Maastricht, Public Health students of Maastricht University (UM) have contributed to the launch of the global initiative 'This is Public Health' (TIPH). Their goal? To showcase what public health is and why it is so vitally important for promoting and protecting the health and wellbeing of our communities.

"The goal of TIPH is to raise awareness about the field of public health and the range of professions within the field. TIPH Europe produced many innovative educational campaigns and resources, and this video is a great example of the creativity and professionalism of public health students. We have hope for the future because of the work you will do for a healthier and more just world!” Laura Magaña, President & CEO, Association of Schools and Programs of Public Health (ASPPH)

Support and funding
A number of key local partners supported and endorsed the campaign, including university authorities, the municipality, and various student organisations.

Maastricht University was awarded a grant from ASPHER to visualize what public health entails. With this money, the students ran their campaign and financed the making of their video.

“Public health is about protecting and improving the health of all the people in our societies. It may not be dramatic and eye catching as health care can be portrayed. But it is vital necessary, unsung and  often unappreciated - until a pandemic comes along! This great video from Maastricht shows us, with great energy how public health work serves to see us well”.  
John Middleton, President, Association of Schools of Public Health in the European Region