Why this programme
According to Forrester, 72% of businesses say that improving the customer experience is their top priority. Although customer experience has become a top concern of business executives worldwide and is considered to be a key determinant of long-term corporate success, it is not easy to manage. Knowledge acquired in Strategic Marketing equips students with the right toolbox to succeed in today’s marketplace.
Maastricht University’s School of Business and Economics (SBE) is a world leader in customer-centric service management. Its affiliated Service Science Factory institute is one of the leading institutions of service management worldwide. It collaborates with companies from a variety of countries and industries to conduct research and develop solutions and innovations to help companies become more customer-centric.
Student profile
A strategic marketer can come from a variety of different backgrounds, including business, economics, psychology, or arts, culture and science. You should be interested in strategy and marketing and in applying cutting-edge scientific knowledge to real-life cases and projects. The projects require an open mind-set to trying new approaches, the ability to think both analytically and creatively as well as strong interpersonal skills.