Why this programme
According to Forrester, 72% of businesses say that improving the customer experience is their top priority. Although customer experience has become a top concern of business executives worldwide and is considered to be a key determinant of long-term corporate success, it is not easy to manage. Knowledge acquired in Strategic Marketing equips students with the right toolbox to succeed in today’s marketplace.
Maastricht University’s School of Business and Economics (SBE) is a world leader in customer-centric service management. Its affiliated Service Science Factory institute is one of the leading institutions of service management worldwide. It collaborates with companies from a variety of countries and industries to conduct research and develop solutions and innovations to help companies become more customer-centric.
Student profile
A strategic marketer can come from a variety of different backgrounds, including business, economics, psychology, or arts, culture and science. You should be interested in strategy and marketing and in applying cutting-edge scientific knowledge to real-life cases and projects. The projects require an open mind-set to trying new approaches, the ability to think both analytically and creatively as well as strong interpersonal skills.
Education Oppertunities
International experience
Enhance your degree with global perspectives through study abroad opportunities.
- Study abroad: Spend a semester at one of our 92 partner universities worldwide
- Dual Degree Programmes: Earn two diplomas in less time through select master programmes
Professional experience
Enrich your curriculum by gaining professional experience during your studies!
- Thesis-Internship Programme (TIP): Write your thesis on a topic relevant to a company or organisation during a part-time internship
- Extracurricular Internship: Gain experience through an internship lasting 3 to 6 months
- Excellence Programmes: Apply for one of our Excellence Programmes to work on real projects with partner companies
Get ready to launch your career
Boost your personal and professional development while expanding your network at events hosted in collaboration with partners and alumni:
- Career and Development Days : Participate in workshops and events focused on personal and career growth
Maastricht Business Days by SCOPE: Network with employers and alumni at our prestigious recruitment event
- UM Career Services and Advisors: Receive personalised support trough training or individual guidance.
Dual Degree programme
The Dual Degree programme at the School of Business and Economics allows you to study at two universities and earn two master's degrees! You can participate at the beginning of the academic year in September, studying part of your master's degree at an institution abroad and part at the SBE. Once you have met all the requirements of both master's programmes, you will receive a degree from each university. Almost all Dual Degree programs can be completed with little or no study delay and with minimal additional costs. The Dual Degree programme has carefully selected partner universities that are highly respected, research-oriented and preferably accredited by both EQUIS and AACSB.
Global Innovation Challenge
The Global Innovation Challenge (GIC) offers MSc. International Business students a new opportunity to study in an international environment and gain practical experience with companies. The School of Business and Economics offers this excellence program as a project-based course in which international master's students work as external consultants on a business challenge of a particular company or business unit that requires innovation and transformational approaches. This Global Innovation Challenge is part of the IBS network and is aimed at enhancing students' innovation and creativity skills, knowledge in transformation, change management and creating business solutions with global impact. nsformation, change management and creating business solutions with global impact.
