Take no prisoners: litigations strategy against trademark infringement

3 June 2022
IGIR in Law

Can firms undertake costly litigation to protect its brand's core market against infringers? Trademarks are an important intellectual property that plays a significant role in commercialization of a product. Despite several international treaties that aim to protect this right for a firm, competitors do engage in considerable amount of trademark infringements for economic reasons. Our research shows that firms that develop a reputation of toughness against trademark infringement create a deterrence effect for future infringers.