Communications guide Communications, media & house style HOUSE STYLE logo colours typography grids & style characteristics quadrant model & branding preferred suppliers language use and terminology UM-MUMC+ identity Publishing platform (Cordeo) NAMES LISTS names faculties names service centres names other offices WEBSITE homepage main navigation page structure page elements A-I page elements J-Z content relevance Images Go to Images Video Go to Video Social media & Apps Go to Social media Go to Apps PRINT & DIGITAL MEDIA banners and flags brochures business cards corporate folders corporate video email signature e-newsletters invitations merchandise posters presentations scientific posters sidewinders 'test subjects' ads stationeryletterheadcontinuation sheetletter templatesenvelopescorrespondence and 'compliments' cardsA4 corporate folderBasic Word template WRITING FOR THE INTERNET Guidelines Rules for writing Content & audiences Checklist SEARCH ENGINE OPTIMISATION Being found Keywords Keywords in various contentTitleIntroductionURLsKeywords in link textHeadersAlt textKeyword metadata WRITING GUIDES Download the UM Writing Style Guide