Communications guide

HOUSE STYLE

  logo
  colours
  typography
  grids & style characteristics
  quadrant model & branding
  preferred suppliers
  language use and terminology
  UM-MUMC+ identity
  Publishing platform (Cordeo)
  House style for social media

NAMES LISTS

  names faculties
  names service centres
  names other offices

WEBSITE

  homepage
  main navigation
  page structure
  page elements A-I
  page elements J-Z
  content relevance

Images

  Go to Images

Video

  Go to Video 

Social media & Apps

  Go to guidelines for the use of social media 
  Go to house style for social media
  Go to Apps

PRINT & DIGITAL MEDIA

  banners and flags
  brochures
  business cards
  corporate folders
  corporate video
  email signature
  e-newsletters

 invitations
 merchandise
 posters
  presentations
  scientific posters
  sidewinders
  'test subjects' ads

  stationery

• letterhead
• continuation sheet
• letter templates
• envelopes
• correspondence and 'compliments' cards
• A4 corporate folder
• Basic Word template

WRITING FOR THE INTERNET

  Guidelines
  Rules for writing
  Content & audiences
  Checklist

SEARCH ENGINE OPTIMISATION

  Being found
  Keywords
  Keywords in various content

• Title
• Introduction
• URLs
• Keywords in link text
• Headers
• Alt text
• Keyword metadata

WRITING GUIDES

  Download the UM Writing Style Guide