27 September 2022

Menthol smokers are more likely to quit smoking after European menthol ban

The EU ban on menthol cigarettes and roll-your-own tobacco introduced in May 2020 led menthol smokers to be more likely to try to quit smoking and to be successful in quitting compared to non-menthol smokers. These are the findings of a national evaluation study conducted among Dutch smokers, which was published today. At the same time, a third of Dutch menthol smokers say they still smoke menthol cigarettes despite the ban. According to the researchers, this is largely the responsibility of the tobacco industry, which has brought a wide range of accessories onto the market to enable smokers to add menthol flavouring to tobacco products themselves. The scientists are therefore calling for an additional ban on these accessories.