6 January 2017

A gift voucher for employees who quit smoking

UM is the first organisation in the Netherlands to investigate whether a financial reward will motivate smokers to quit. The researchers wanted to investigate the positive effects of rewarding employees with a gift voucher if they successfully quit smoking. They also wanted to examine the economic impact smoking cessation has on employees. Maastricht University is currently looking for more companies that are interested in participating in the study and willing to offer their employees a smoking cessation training programme.