Prof Dr Gaby Odekerken - Schröder (G.J.)
Research profile
Her research has been published in Journal of Marketing, MISQ, Journal of Retailing, Journal of Service Research, International Journal of Robotics, Journal of the Association of Medical Directorss, Journal of Services Marketing, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Marketing and many other international peer reviewed journals.
She is passionate about interdisciplinary approaches to solving challenges in service environments such as health-care, manufacturing with a service potential on and hospitality environments.
Key publications
Caic, M., Mahr, D., & Odekerken-Schröder, G. (2019). Value of social robots in services: social cognition perspective. Journal of Services Marketing, 33(4), 463-478. https://doi.org/10.1108/JSM-02-2018-0080
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Sion, K. Y. J., Haex, R., Verbeek, H., Zwakhalen, S. M. G., Odekerken-Schroder, G., Schols, J. M. G. A., & Hamers, J. P. H. (2019). Experienced Quality of Post-Acute and Long-Term Care From the Care Recipient's Perspective-A Conceptual Framework. Journal of the American Medical Directors Association, 20(11), 1386-1390.e1. https://doi.org/10.1016/j.jamda.2019.03.028
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Verleye, K., Jaakkola, E., Hodgkinson, I. R., Jun, G. T., & Odekerken-Schröder, G. (2017). What causes imbalance in complex service networks? Evidence from a public health service. Journal of Service Management, 28(1), 34-56. https://doi.org/10.1108/JOSM-03-2016-0077
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Ringberg, T., Odekerken-Schröder, G. J., & Christensen, G. L. (2007). A Cultural Models Approach to Service Recovery. Journal of Marketing, 71(July), 194-214. https://doi.org/10.1509/jmkg.71.3.194
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Wetzels, M. G. M., Odekerken-Schröder, G. J., & van Oppen, C. A. M. L. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. Mis Quarterly, 33(1), 177-195. https://doi.org/10.2307/20650284
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Mahr, F. D., Kalogeras, N., & Odekerken-Schröder, G. J. (2013). A service science approach for improving healthy food experiences. Journal of Service Management, 24(4), 435-471. https://doi.org/10.1108/JOSM-04-2013-0089
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