Prof Dr Gaby Odekerken - Schröder (G.J.)
Onderzoeksprofiel
Her research has been published in Journal of Marketing, MISQ, Journal of Retailing, Journal of Service Research, International Journal of Robotics, Journal of the Association of Medical Directorss, Journal of Services Marketing, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Marketing and many other international peer reviewed journals.
She is passionate about interdisciplinary approaches to solving challenges in service environments such as health-care, manufacturing with a service potential on and hospitality environments.
Key publicaties
Caic, M., Mahr, D., & Odekerken-Schröder, G. (2019). Value of social robots in services: social cognition perspective. Journal of Services Marketing, 33(4), 463-478. https://doi.org/10.1108/JSM-02-2018-0080
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