Why this programme
Marketing-Finance is unique and combines the marketing and finance disciplines into a single programme. By doing that, you will learn about multiple sides of the business milieu, from financial decision-making, financial product development, the psychology of the (sometimes) irrational consumer, and marketing and how they all interact and add to the financial bottom-line. Acquiring such a holistic view teaches you the language, methodology, and thinking of marketing and finance and therefore prepares you for a boundary spanning role between marketing and finance.
You will also benefit from the outstanding academic and teaching resources available at two departments (Marketing and Finance) of the School of Business and Economics. Both departments host multiple experts on consumer financial decision-making, behavioural and traditional finance, consumer psychology and behaviour, and marketing that contribute to the Marketing-Finance programme. Moreover, the programme not only encourages but strongly integrates experiences with practise and businesses by including guest lectures, workshops, and real-life cases and projects into the courses.
Student profile
You should be looking for an interdisciplinary programme. Marketing-Finance has been designed for people seeking a comprehensive business background, bringing together both the quantitative aspects of the finance discipline and the emotional and psychological aspects of the marketing discipline. You should be a critical thinker, willing and happy to leave the traditional paths of both marketing and finance, and ready for a challenging learning experience. You should be interested in how organisations create value for their stakeholders, from launching a successful financial product to why and how people make certain financial decisions. Ideally you should have some prior knowledge of marketing or finance, but this is not essential to be successful in the programme.
Education Oppertunities
International experience
Enhance your degree with global perspectives through study abroad opportunities.
- Study abroad: Spend a semester at one of our 92 partner universities worldwide
- Dual Degree Programmes: Earn two diplomas in less time through select master programmes
Professional experience
Enrich your curriculum by gaining professional experience during your studies!
- Thesis-Internship Programme (TIP): Write your thesis on a topic relevant to a company or organisation during a part-time internship
- Extracurricular Internship: Gain experience through an internship lasting 3 to 6 months
- Excellence Programmes: Apply for one of our Excellence Programmes to work on real projects with partner companies
Get ready to launch your career
Boost your personal and professional development while expanding your network at events hosted in collaboration with partners and alumni:
- Career and Development Days : Participate in workshops and events focused on personal and career growth
Maastricht Business Days by SCOPE: Network with employers and alumni at our prestigious recruitment event
- UM Career Services and Advisors: Receive personalised support trough training or individual guidance.
Dual Degree programme
The Dual Degree programme at the School of Business and Economics allows you to study at two universities and earn two master's degrees! You can participate at the beginning of the academic year in September, studying part of your master's degree at an institution abroad and part at the SBE. Once you have met all the requirements of both master's programmes, you will receive a degree from each university. Almost all Dual Degree programs can be completed with little or no study delay and with minimal additional costs. The Dual Degree programme has carefully selected partner universities that are highly respected, research-oriented and preferably accredited by both EQUIS and AACSB.
Global Innovation Challenge
The Global Innovation Challenge (GIC) offers MSc. International Business students a new opportunity to study in an international environment and gain practical experience with companies. The School of Business and Economics offers this excellence program as a project-based course in which international master's students work as external consultants on a business challenge of a particular company or business unit that requires innovation and transformational approaches. This Global Innovation Challenge is part of the IBS network and is aimed at enhancing students' innovation and creativity skills, knowledge in transformation, change management and creating business solutions with global impact. nsformation, change management and creating business solutions with global impact.
