Danielle Vogt (D.A.E.)
Senior Marketing & Communication advisor NUTRIM & FHML
- Developing and implementing an overarching M&C vision for the research Institutes.
- Strategic advice and optimization of internal processes for M&C within the institutes and coordination FHML-wide.
Expertises
In close relation with the FHML Institutes and their Scientific Directors, managers and communication officers.
- I analyze their strategy and translate this into a marketing communication strategy to execute, by serving and facilitating the needs and goals of the schools and institutes. Aligned with the UM-FHML-MUMC+ strategy and core values.
- Translating this to the internal and external, on-and offline communication means and positioning messages for target groups in a way that it will position the expertise and impact and move people to become more interactively engaged.
Focuspoints:
- M&C advice
- Branding
- Visibility of FHML/MUMC+ research at regional, (inter)national level and global level
- Scientific Communication and Impact
- Dialogue, networking with internal and external stakeholders
- M&C support
- Market research
- Campaigns
- Evaluation
Competences:
- An analytical and strategic M&C plan as startingpoint and guideline.
- Conceptual and creative insights to reach the goals, ambitions and the audiences.
- A connecting, translational, innovative and hands-on execution approach.