Dominik Mahr (F.D.)

My research & practice interest: Human-centered Innovation within a Digitized World.

My research centers on innovation processes and outcomes when collaborating with one or multiple external partners. In line with the Service-Dominant logic, I view customers as such a partner, who acts as a knowledge resource for firms and is empowered to co-create value with firms.

Firms need to develop a special set of co-creation capabilities to stimulate, select and integrate external knowledge. My research often integrates complex networks and technology-based media such as user communities, robotics, expert networks, Augmented Reality or other connected IoT devices. Human-centered innovation processes such as service design are particular useful in co-creation with multiple stakeholders and developing successful innovations.

In this context, my different research studies probe innovative value creation in a digital world, both opportunities and limitations. The studies typically involve purposefully collected data which combine survey, experimental, interview and/or ethnographic data with secondary data. The aim is to shed light on emerging phenomena, extend and develop theories as well as to empirically validate them.

The target journals and research conferences deal with strategic marketing, marketing research, management, innovation management, technology, organizational behavior, service design, and service research. My research has been published in high-impact journals such as Journal of Marketing, Journal of Consumer Research, Research Policy, MIS Quarterly, Journal of Product Innovation Management, Journal of Service Research, Journal of Service management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research and others.

I serve as reviewer and Associate Editor of various journals. Citations via Google Scholar

Academic journals:

• Moeller, Sabine, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, and Martin Fassnacht, (2013) “Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles”, Journal of Service Research 16(4), 471-487 (Impact factor: 2.732)
• Mahr, Dominik, Annouk Lievens and Vera Blazevic, (2014) "The Value of Customer Co-Created Knowledge during Innovation”, Journal of Product Innovation Management 31(3), 599-615 (Impact factor: 2.109)
• Philips, Hilde, Dominik Mahr, Roy Remmen, et al. (2012), “Predicting the Place of Out-of-hours Care – A Market Simulation Based on Discrete Choice Analysis", Health Policy, 106(3), 284–290, (Impact factor: 1.506)
• Philips, Hilde, Dominik Mahr, Roy Remmen, et al. (2010), “Experience: the Most Critical Factor in Choosing After-hours Medical Care." Quality and Safety in Health Care, 19 (6), 1-6 (Impact factor: 2.803)

Selected Practice - Research online articles:

• The Write Stuff: if you want to get more out of that training session, review it! Maastricht University (2018)

• Understanding disruptions of service networks Service Design for Innovation Network (2017)

• Using Design Thinking to make your employees ready for the Internet-of-Things InnovationManagement.se (2017)

• Local knowledge: sharing expertise at SSF’s Service Design and Innovation summer school 2017 MySBE.nl (2017)

• Digital Marketing: Its evolution from a nice-to-have to a must-have BIZLife (2015)
• Big Data = Big Service Research? How Big Data Transforms Service Management and Stimulates Opportunities for Service Research, SERVSIG (2015)
• PREMIUM programme bridges academia and the business world Talkin'Business (2015)
• Everybody Wins - PREMIUM Honours programme at SBE Sirius Excellence (2015)
• Further Should I Talk About My Co-creation Partners? InnovationManagement.se (2014)
• Companies and customers, new partners in collaborative value creation Talkin'Business (2013)
• 6 tips voor het verbeteren van je Facebook-advertising MarketingFacts.nl (2013)
• Stakeholder Co-Creation: The firm as an orchestrator in innovation projects InnovationManagement.se (2013)

Book chapters:

• Nikos Kalogeras, Arvid O. I. Hoffman and Dominik Mahr (2015), “Financial and non-financial attributes of pension fund structures: a customer perspective from the Netherlands”, in Routledge Companion to Financial Services Marketing edited by Tina Harrison and Hooman Estelami
• Martina Čaić, Dominik Mahr, Elizabeth Aguirre, Ko de Ruyter, and Martin Wetzels (2015), “Too Close for Comfort”:  The Negative Effects of Location-Based Advertising”, in: I. Busljeta Banks, P. De Pelsmacker & S. Okazaki (Ed.), EAA Advances in Advertising (Vol. V: Extending the Boundaries of Advertising). Berlin, Springer Gabler.
• Kazadi Kande, Lievens Annouk, Mahr Dominik, ““Who was involved?” (2015): The Effect of Stakeholder Co-Creation on Consumers’ New Product Valuations”, in: I. Busljeta Banks, P. De Pelsmacker & S. Okazaki (Ed.), EAA Advances in Advertising (Vol. V: Extending the Boundaries of Advertising). Berlin, Springer Gabler.