Tackling negative body image among women by emphasising functionality

Jessica Alleva investigated approximately sixty existing ‘body image interventions’, including interventions for people who suffer from an eating disorder or have a low self-esteem with respect to their appearance. She discovered that the measures and therapies investigated only provided relief in a rare few cases. The interventions have the most significant effect among women who constantly compare themselves with the most beautiful women on earth and have therefore ended up in a negative spiral. 

Jessica Alleva: ‘Some women are in such a terrible state they no longer dare enter a party or a room with unknown people without immediately thinking: See, I told you; they are looking at me and they find my appearance just as ugly and ridiculous as I do. You can imagine how painful and annoying this is. This “co-variation bias”, seeing a connection without basis in advance, is often related to such a negative body image.’ 

A therapy called ‘Expand Your Horizon’ seems to be a very promising approach, even though it has a temporary effect. It is a regularly recurring written assignment the women have to do. Each time they perform this assignment, they describe what their body can do and why that functionality is so important to them. A total of 81 women with doubts about their appearance took part in the experiment. Over the course of time, the participants exhibited an increasing appreciation of their bodies. They were also able to objectify their body to a lesser degree than they did before. Furthermore, according to the PhD researcher, the benefit was that the majority of participants did not fall back into old patterns after therapy had ended. 

Alleva: ‘We do not yet know why this approach in particular works relatively well. Follow-up research needs to demonstrate whether written tasks have a longer or even permanent positive effect. We are hopeful that an effective intervention can emerge from this.’ 

A negative self-image often leads to unhealthy eating habits and physical inactivity. However, serious cases can start practising sport fanatically or, conversely, suffer from depressions, obesity and eating disorders.