MCR Earns Esteemed Robert Johnston Best Paper Award for "Journal of Service Management" Research
The Maastricht Center for Robots (MCR) has been recognized for its exceptional contribution to the field of robotics with the prestigious Robert Johnston 2022 Best Paper Award. The award-winning research titled "The Service Triad: An Empirical Study of Service Robots, Customers, and Frontline Employees" was published in the esteemed Journal of Service Management.
This empirical study delves into the role of service robots within the service triad of technology, customers, and frontline employees. Through a combination of a field study at DADAWAN and scenario-based experiments, the researchers aimed to understand the impact of service robots' value perceptions and the quality of employee-customer interactions. The findings reveal the complex interplay among these key actors and their influence on customer repatronage. Moreover, the study highlights the utilitarian value of service robots and offers valuable insights for service managers, robot engineers, and policymakers regarding potential augmentation or substitution roles within the service triad.
As part of its dedication to disseminating knowledge and fostering innovation, the MCR extends an invitation to access the award-winning paper freely. The full article is accessible at https://doi.org/10.1108/JOSM-10-2020-0372.
World Aids Day is today. We talked to Hanneke Goense, PhD-candidate at ‘Caphri – the Care and Public Health Research Institute’. Hanneke is conducting implementation research within ‘Limburg4zero’, a regional collaboration that provides home-based and preventive sexual health care.
Last week, we were informed of the appointment of our first ever Maastricht University alumnus to become CEO of a publicly traded company listed on the New York Stock Exchange. On 15 November, Robbert Rietbroek was announced as CEO of Primo Water Corporation as of the start of 2024. This Tampa...
Paul Schoffelen honoured with the golden MUMC heart on 28 November