Companies should help you buy less

A pair of pants that tear after a year, a laptop that only lasts three years. We keep buying and throwing away and buying. We know it's destroying our planet, but we let it happen. Professor of sustainable business Nancy Bocken investigates how we can break that pattern.

For years, Bocken has been researching the ways in which companies can become more environmentally friendly, and how governments and consumers can encourage these changes. She is increasingly convinced that radical interventions are necessary: "Buy and sell quotas are probably inevitable.

Read more in this (Dutch) article in De Correspondent

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