Leon Rüter

  School of Business and Economics | Bachelor Business Engineering

"Capturing the margin potential of biobased plastics in the food packaging industry
The impact of cost-plus and value-based pricing on the financial performance of bio-ethylene producers"
 

Leon's elevator pitch
"To reach declared emission reduction targets, the chemical industry is currently transitioning from a linear to a circular economy. While the technologies needed for this transformation are available, the successful deployment of more sustainable production processes will be dependent on their economic feasibility. This study assessed how the business case of sustainable chemicals can be enhanced through the development of appropriate pricing strategies. The findings indicate that adopting a value-based pricing approach enables producers to establish an appealing business case, as the end-consumers’ high wiliness-topay for sustainable products is leveraged to generate investment paybacks."