Jacqueline Kurz (J.M.)

Key publications

• Kurz, J., Efendic, E., & Goukens, C. (2023). Pricey therefore good? Price affects expectations, but not quality perceptions and liking. Psychology & Marketing, 40(6), 1115-1129. https://doi.org/10.1002/mar.21799

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• Gier, N., Kurz, J., & Kenning, P. (2020). ONLINE REVIEWS AS MARKETING PLACEBO? FIRST INSIGHTS FROM NEURO-IS UTILISING FNIRS. In ECIS 2020 Research-in-Progress Papers

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Recent publications

• Kurz, J., Efendic, E., & Goukens, C. (2023). Pricey therefore good? Price affects expectations, but not quality perceptions and liking. Psychology & Marketing, 40(6), 1115-1129. https://doi.org/10.1002/mar.21799

  More information about this publication
• Gier, N., Kurz, J., & Kenning, P. (2020). ONLINE REVIEWS AS MARKETING PLACEBO? FIRST INSIGHTS FROM NEURO-IS UTILISING FNIRS. In ECIS 2020 Research-in-Progress Papers

  More information about this publication

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