Jacqueline Kurz (J.M.)
Kurz, J., Efendic, E., & Goukens, C. (2023). Pricey therefore good? Price affects expectations, but not quality perceptions and liking. Psychology & Marketing, 40(6), 1115-1129. https://doi.org/10.1002/mar.21799
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Gier, N., Kurz, J., & Kenning, P. (2020). ONLINE REVIEWS AS MARKETING PLACEBO? FIRST INSIGHTS FROM NEURO-IS UTILISING FNIRS. In ECIS 2020 Research-in-Progress Papers
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Jacqueline Kurz (J.M.)
PhD
Marketing & Supply Chain Management
School of Business and Economics