7 Feb 19:30
- 22:30
UM Star Lecture in Brussels

The New Frontier of Competition in the Digital Market: Personal Data Protection

How can your company be competitive in the international digital market, maximise the value of personal data, minimise the risk of sanctions, increase consumer trust and potentially gain market shares? This lecture aims to address these questions. Concurrently, it may provide regulators and law enforcement agencies inspiration for elaborating new techniques, alternatives to sanctions, that trigger a virtuous competition in data protection compliance and thus achieve a higher level of protection for the rights and freedoms of individuals. The time when companies were able to consider personal data protection as a mere legal compliance obligation is of the past. In our data-centric world businesses need to consider fair practices, privacy, and data protection as assets that can help them to responsibly further their economic targets.

About the speaker

Paolo Balboni

Prof. Dr. Paolo Balboni is a top-tier ICT, privacy & data protection lawyer and professor of privacy, cybersecurity, and IT contract law at the European Centre on Privacy and Cybersecurity within the Maastricht University Faculty of Law.

Paolo Balboni (qualified lawyer admitted to the Milan Bar) is a Founding Partner of ICT Legal Consulting (ICTLC), a law firm with offices in Milan, Bologna, Rome, an International Desk in Amsterdam, and multiple Partner Law Firms around the world. Together with his team, he advises clients in the fields of Personal Data Protection, also acting as Data Protection Officer in outsourcing, Data Security, Information and Communication Technology (ICT) and Intellectual Property Law. Paolo has considerable experience in Information Technologies including Cloud Computing, Big Data, Analytics and the Internet of Things, Media and Entertainment, Healthcare, Fashion, Automotive, Insurance, Banking, Anti-Money Laundering (AML) and Counter-Terrorist Financing (CFT).

Paolo is Professor of Privacy, Cybersecurity, and IT Contract Law at the European Centre on Privacy and Cybersecurity (ECPC) within the Maastricht University Faculty of Law and President of the European Privacy Association based in Brussels. He is regularly involved in European Commission studies on new technologies and participated in the revision of the EU Commission proposal for a General Data Protection Regulation.

This lecture is part of traditional series of lectures for alumni; the UM Star Lectures. The other 13 lectures are organized in 13 different cities and 5 countries on the same day at the same time. This event is organized to reach out to and inspire alumni, share academic insights, experiences and memories and to create an interconnected UM Alumni Community.