13 Jun
12:00 - 13:15

GSBE Seminar Karim Sidaoui (Radboud University)

Karim Sidaoui is an Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. 

Karim’s research interest expands on his doctoral research and focuses on ways conversational agents (e.g., chatbots) exhibiting data-driven artificial intelligence technology can not only examine and better understand customer experiences, but also provide a more human experience to customers. As a result, Karim aims for his research to aid in restoring the human-touch between firms and customers in an ever-increasing digital world. His recent publications appeared in the Journal of Service Research, Journal of Business Research, and the Journal of Service Management.

Karim also serves as a technology advisor on the board of the American Marketing Association Service Special Interest Group (ServSig) and is a founding technology officer at ServCollab, a non-profit organization focused on elevating the human experience by bringing researchers together to collaborate on ways to reduce human suffering and improve wellbeing worldwide.

You can find more information here: https://www.ru.nl/personen/sidaoui-k

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