Karim’s research interest expands on his doctoral research and focuses on ways conversational agents (e.g., chatbots) exhibiting data-driven artificial intelligence technology can not only examine and better understand customer experiences, but also provide a more human experience to customers. As a result, Karim aims for his research to aid in restoring the human-touch between firms and customers in an ever-increasing digital world. His recent publications appeared in the Journal of Service Research, Journal of Business Research, and the Journal of Service Management.

Karim also serves as a technology advisor on the board of the American Marketing Association Service Special Interest Group (ServSig) and is a founding technology officer at ServCollab, a non-profit organization focused on elevating the human experience by bringing researchers together to collaborate on ways to reduce human suffering and improve wellbeing worldwide.
 

You can find more information here: https://www.ru.nl/personen/sidaoui-k