09 Oct
13:00 - 15:00

The EU Green Deal and the Future of the Modern Corporation - Elverding webinar

On 9 October Maastricht University will host an online webinar and debate session dedicated to the European Green Deal and the future role of modern corporations. 

The online event will be moderated by the Elverding chairholders on ‘“Sustainable Business, Culture and Corporate Regulation’”: Rob Bauer and Mieke Olaerts. The Elverding chair is sponsored by amongst others DSM, Q-Park, De Nederlandsche Bank (DNB) and ING. 



In December 2019, The European Commission presented ‘The European Green Deal – a roadmap for making the EU's economy sustainable’. Companies inevitable play an important part in making this transition possible. The future role of the modern corporation in society is widely discussed in academia as well as in corporate practice leading to questions such as: what is the purpose of the corporation? How can institutional investors support companies’ long-term value creation? 

The goal of this online event is to discuss how modern corporations can contribute to achieving a sustainable European future. Diederik Samson and John Kay will give keynote introductions after which we will enter into a debate with a number of CEOs and the two speakers.



13.00 Introduction by Rob Bauer/Mieke Olaerts, Maastricht University


The European Green Deal by Diederik Samsom, Chief of Cabinet for Frans Timmermans, EU


The Future of the Modern Corporation by John Kay. John Kay was the first dean of Oxford’s Said Business School and has held chairs at London Business School, the University of Oxford, and the London School of Economics. He has been a fellow of St John's College, Oxford, since 1970


Panel Discussion and plenary Q&A
Panel members: Marlies van Wijhe (CEO Koninklijke Van Wijhe Verf B.V.), Hein Schumacher (CEO Royal Friesland Campina NV), Dimitri de Vreeze (Co-CEO and member of the Managing Board Royal DSM N.V.), Diederik Samsom and John Kay

14.50 Concluding remarks



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