Lisa Brüggen (E.C.)

Lisa Brüggen is Director of Netspar, Professor for Financial Services at Maastricht University School of Business and Economics (SBE) and Principal Investigator at BISS, The Brightlands Institute for Smart Society. She is also member of the supervisory board of NIBUD, and member of the policy advise group pensions from SPMS.

She is an internationally recognized expert in financial services, financial behavior, choice guidance and retirement communications. She has received several awards, including the American Marketing Association's Emerging Scholar Award. She also obtained NWO and Netspar grants for her research on retirement communication and how to better prepare for approaching retirement. Her work has been published in leading international journals, such as the Journal of Marketing. She likes to bridge the gap between science and practice and shares her findings with the pension industry in an accessible way.