Lisa Brüggen (E.C.)

Lisa Brüggen is Director of Netspar, Professor for Financial Services at Maastricht University School of Business and Economics (SBE) and Principal Investigator at BISS, The Brightlands Institute for Smart Society. She is also member of the supervisory board of NIBUD, and member of the policy advise group pensions from SPMS.

She is an internationally recognized expert in financial services, financial behavior, choice guidance and retirement communications. She has received several awards, including the American Marketing Association's Emerging Scholar Award. She also obtained NWO and Netspar grants for her research on retirement communication and how to better prepare for approaching retirement. Her work has been published in leading international journals, such as the Journal of Marketing. She likes to bridge the gap between science and practice and shares her findings with the pension industry in an accessible way.

Expertises

Financial well-being, consumer financial decision making, choice, pension communication, financial services, services marketing, Human decisions and policy design

Career history

03/2023 - present

Director Netspar

01/2019 - present

Principal Investigator BISS, Maastricht University, Netherlands

09/2017 – present

Professor of Financial Services, Maastricht University, Netherlands

Department of Marketing & Supply Chain Management

12/2017 - present

Member of the supervisory board of NIBUD.

02/2012 - present

Netspar Fellow (Network for Studies on Pensions, Aging and Retirement), The Netherlands

01/2014 – 09/2017

Associate Professor of Marketing, Maastricht University, Netherlands

Department of Marketing & Supply Chain Management

01/2012 – 04/2012

Visiting Researcher, University of Melbourne, Australia

09/2005 – 12/2013

Assistant Professor of Marketing, Maastricht University, Netherlands

Department of Marketing & Supply Chain Management

02/2010 tenure

02/2008 - 06/2008 maternity leave

01/2010 - 05/2010 maternity leave

09/2001 - 08/2005

Ph.D. Student, Maastricht University, Netherlands

Department of Marketing & Supply Chain Management

Dissertation: “From Paper-and-Pencil to Screen-and-Keyboard: Studies on the Effectiveness of Internet-Based Marketing Research”, supervised by Prof. Dr. Ko de Ruyter and Prof. Dr. Martin Wetzels

Defended January 20, 2006 with the academic degree “Doctor of Philosophy” (Ph.D.)

08/2004 - 12/2004

Research Scholar, Arizona State University, USA

Visiting Ph.D. student, Tempe, Arizona, USA

07/2003 - 08/2003

Summer Doctoral Colloquium, University of Oxford, UK

Summer programme of the Oxford Internet Institute, University of Oxford

1997 – 2001

Master of Economics and

Doctorandus der Economische Wetenschappen

Maastricht University, Netherlands

Concentration in International Management with a focus on Marketing and Organization