Lisa Brüggen (E.C.)
Research profile
The mission of my research is to generate rigorous evidence-based insights on how to accelerate people’s long-term financial planning. My approach incorporates insights and methods from multiple disciplines, including service research, economics, finance, and cognitive neuroscience. Throughout my career, I enthusiastically explored these different fields. For example, my research on the quality of online surveys advanced methodological knowledge. Studies in services marketing equipped me with a customer-centric perspective, and in neuroscience studies, I investigated which brain areas and neural mechanisms have a direct functional relationship with risk-taking.
Key publications
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Eberhardt, W., Brüggen, E., Post, T., & Hoet, C. (2021). Engagement behavior and financial well-being: The effect of message framing in online pension communication. International Journal of Research in Marketing, 38(2), 448-471. https://doi.org/10.1016/j.ijresmar.2020.11.002More information about this publication
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Elias Caldeira Dantas, A., Brüggen, E., Sack, A. T., Schuhmann, T., & Jiao, P. (2022). The effects of probiotics on risk and time preferences. Scientific Reports, 12(1), Article 12152. https://doi.org/10.1038/s41598-022-16251-xMore information about this publication
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Eberhardt, W., Post, T., Hoet, C., & Bruggen, E. (2022). Exploring the first steps of retirement engagement: a conceptual model and field evidence. Journal of Service Management, 33(6), 1-26. https://doi.org/10.1108/JOSM-11-2020-0402More information about this publication
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Dantas, A. M., Sack, A. T., Bruggen, E., Jiao, P., & Schuhmann, T. (2023). The functional relevance of right DLPFC and VMPFC in risk-taking behavior. Cortex, 159, 64-74. https://doi.org/10.1016/j.cortex.2022.11.009More information about this publication
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van Hekken, A., Hoofs, J., & Bruggen, E. C. (2022). Pension Participants' Attitudes, Beliefs, and Emotional Responses to the New Dutch Pension System. De Economist, 170(1), 173-194. https://doi.org/10.1007/s10645-022-09396-7More information about this publication
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Elias Caldeira Dantas, A., Sack, A. T., Schuhmann, T., Jiao, P., & Brüggen, E. (2021). Disruption of frontal asymmetry using tACS to modulate risk-taking behavior. Poster session presented at Annual meeting for the Neuroeconomics Society, Dublin, Ireland.More information about this publication
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van Hekken, A., Hoofs, J., & Bruggen, E. C. (2022). Pension Participants' Attitudes, Beliefs, and Emotional Responses to the New Dutch Pension System. De Economist, 170(1), 173-194. https://doi.org/10.1007/s10645-022-09396-7More information about this publication
Recent publications
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