Latest blog articles

  • Is ‘MOCCA’ in class 30 generic in China?

    What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

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  • ESST Student Blog: University, Work, and Impressions of the Module 1

    One difference (depending on the discipline as well) between a Bachelor and Master programme is the workload. Would I say the shift is significant between the Bachelor I have completed and now? Not only might it be too soon to say (I shall follow up with another post at the end of the first semester...

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