Latest blog articles

  • Is ‘MOCCA’ in class 30 generic in China?

    What does the term ‘MOCCA’ evoke in your mind, a kind of coffee or a specific brand? This Kat randomly asked this question to her friends currently at the Max Planck Institute for Innovation and Competition Munich. Most of them regarded ‘MOCCA’ as a kind of coffee instead of a specific brand except...

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  • We must take indecisive experts very seriously

    ‘Follow your heart.’ Anyone who faces an important choice, will undoubtedly hear this advice at times. Trust your gut feeling and everything will be all right. However, very often our intuition is wrong.  (Dutch only) 

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  • ESST Student Blog: Specialization Session for the Second Semester

    For those who have already looked into the programme, one first impression is that it is crazy short and jam-packed with contents (1 course per 4 weeks). And in being short, choosing your specialization for the second semester (February - June) means the pressure is on for some to make up their...

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