How the BetterHelp scandal changed our perspective on influencer responsibility

8 February 2021

Influencer marketing and mental health. The global spend on Influencer marketing is expected to reach $15 Billions by 2022, and naturally, brands have grasped how influential social media could be in their marketing campaign. Influencer marketing has grown exponentially, leaving more traditional advertising methods such as print marketing, far behind. Partnerships between brands and influencers relate to very varied fields: beauty, nutrition, sports and more recently, mental health.