Ice Bucket Challenge Maastricht Students and BreakingMaas

27 August 2014

The ‘Ice Bucket Challenge’ has gone viral. Celebrities like Bill Gates, Charlie Sheen, and the one and only Justin Bieber, have participated in the challenge creating the publicity that have turned it into a hype.  Your timeline is probably filled with people posting their video and nominations, perhaps you’ve even been challenged yourself. I don’t normally pay attention to hypes where you oblige others to do the same like the notorious neknomination. However, the ‘Ice Bucket Challenge’ is different; it tries to combine the hype of challenging people via social media with creating awareness and fundraising for Amyotrophic lateral sclerosis or ALS.