Bachelor Student Prize Winner

Eighteen students completed their bachelor's degree in 2021 with a thesis that was labelled ‘excellent’ by their faculty. Here you will find a short introduction to these excellent theses in the form of an "elevator pitch" from each student, plus a video in which the supervisor briefly addresses the lucky winner.

Marcel Reddig

  School of Business and Economics | Bachelor International Business

"Does offering a fully traceable coffee improve small holder coffee farmer's livelihood? - a case for blockchain based traceability systems in Ethiopia's coffee industry"

Marcel's elevator pitch
Modern supply chains often involve hundreds of actors, making it nearly impossible to trace the original farm on which a product like coffee was grown. Instead of letting consumers do the research, my thesis proposes a framework that can be implemented by small-scale farmers themselves at a minimal cost. Through the use of blockchain technology, farmers can trace their coffee throughout the local supply chain, offering a more expensive, but fully traced coffee in an elsewise highly competitive export market. As the competitive advantage was created by the farmers themselves, my study hopes to find organic improvement in farmers’ livelihoods.