mcel_master_working_paper_20172_mondschein.pdf
(1.71 MB, PDF)
… Maastricht Centre for European Law Master Working Paper 2017/2 Christopher Mondschein The Regulation of Targeted Behavioural Advertising in the European Union 1 All rights reserved No part of this paper may be reproduced in any form Without the permission of the author(s) The MCEL Master Working Paper series seeks to give excellent Master students the opportunity to publish their final theses and to make their work accessible to a wide … paper is to be cited as MCEL Master Working Paper 2017/2 1 Table of Contents 1. Introduction ........................................................................................................................................................ 2 2. Online Advertisement and Targeted Behavioural Advertisement ...................................................................... 4 2.1. Creating Advertisement Space on Websites … from a user profile, such as age, gender, location and so on. individual click), (iii) Cost-per-View (as cost per click, however for videos), (iv) Cost-per-Lead (amount based on origin of an advertisement lead to a product/service page or web shop), (v) Cost-per-Order (amount payable for advertisement that lead to a successful purchase/transaction), (vi) Cost-per-Action (amount payable for advertisement that lead to a successful action), (vii) Cost-per-Time period (e.g. amount payable for …