Nancy Bocken is Professor in Sustainable Business at Maastricht University, Maastricht Sustainability Institute (MSI). Nancy has coordinated various European and national research projects with a focus on business as the driver for sustainability transitions. Her research topics include sustainable business models, business experiments for sustainability, Circular Economy, sufficiency and closing the 'idea-action' gap for sustainability through novel tools, methods and approaches. Her work involves collaboration directly with business and other actors like cities. Nancy’s most recent research project is Circular X, an ambitious €1.5m, five-year research project funded by the ERC, which is about experimentation with circular business models in different country contexts. At Maastricht University, Nancy is also academic lead of the development of the new Master’s in Sustainable Business (working title) in partnership with York University.
Nancy is also Fellow at Cambridge Institute for Sustainability Leadership, advisor to TNO (Dutch association for applied scientific research) and the Forest Stewardship Council (FSC). She co-founded her own circular and sustainable business called HOMIE. Before going into academia, Nancy held positions in the logistics, banking and consulting sectors. Originally from the Netherlands, she lived and worked in France, the UK, the USA and Sweden. Nancy holds a PhD from the Department of Engineering, University of Cambridge, which was fully funded by Unilever.