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UM alumnus Robbert Rietbroek appointed as CEO Primo Water Corporation

We highly value the lasting relationships we build with our alumni and are excited to follow their successful, professional journeys and contributions to society. Last week, we were informed of the appointment of our first ever Maastricht University alumnus to become CEO of a publicly traded company listed on the New York Stock Exchange. On 15 November, Robbert Rietbroek was announced as CEO of Primo Water Corporation as of the start of 2024. This Tampa, Florida based company is a leading provider of sustainable drinking water solutions direct to consumers in North America and Europe.

In Rietbroek, the board found ‘a highly capable leader with extensive product innovation, operational and transformational experience, capable of further driving growth across Primo Water's businesses for years to come’.

Over the years, the Maastricht University School of Business and Economics alumnus (1996) who has over 25 years of executive experience at P&G, Kimberly-Clark and most recently, PepsiCo, in the US, Europe, Australia and South America, has supported his alma mater in many ways. E.g. by attending (online) alumni events and giving back by sharing his valuable knowledge with students. He also contributed to the societal campaigns of Universiteitsfonds Limburg.

Robbert: “Throughout my career I stayed in touch with my alma mater. I feel a sense of gratitude towards UM. The foundation of my career was laid in Maastricht.” We wish Robbert all the best in this new position!

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