23 November 2021

Tobacco discouragement is only effective from €12 per cigarette pack

The only way to get enough people to quit smoking to achieve the goals of the National Prevention Agreement is to substantially increase the excise duty on tobacco products. Cigarettes would need to cost at least €12 per pack to entice 10% of smokers to quit. Some 50% of smokers say they would only quit at a price of €60 per pack. These are the conclusions of research by Maastricht University (UM) on the price sensitivity of people who smoke cigarettes or rolling tobacco. The findings were published in the journal Nicotine & Tobacco Research.