Tackling obesity through behavioural change

Does she ever indulge in pizza? “Absolutely! And crisps, too”, laughs Anne Roefs, professor of Psychology and Neuroscience of Abnormal Eating and head of the Eat Lab research group at Maastricht University. Equally, Leo Pimpini, a native of Venice who completed his PhD under Roefs’s supervision, is not averse to a good tiramisu or lasagne.

Both researchers come across as sociable and active, able to enjoy life without piling on the kilos. They also share an interest in cooking. Pimpini’s PhD supervisors even gifted him a Japanese chef’s knife engraved with the words Master Chef Dr Pimpini. Have they noticed any cultural differences between them? “Definitely,” Pimpini says, grinning. “Anne drinks cappuccino in the afternoon. We don’t do that in Italy. But nobody’s perfect, not even my friend Anne—my rock in the academic world.”


Pimpini’s PhD research is groundbreaking: when it comes to obesity, there are many misconceptions that stigmatise the problem without offering constructive solutions. His dissertation focuses on the effects of mindset and BMI on food-related cognition and behaviour. “UM has an excellent reputation in the field of cognitive science and MRI-based research. I knew early on that I wanted to come here for my PhD. And I never regretted it for a moment, especially now that I’ve been given a permanent position and recently got married.”

Behavioural change

Judging from her many podcast appearances, publications and newspaper articles, Anne Roefs’s expertise on eating behaviour, obesity and abnormal eating transcends academia. She knows how to translate research results for a general audience. “Our goal is to bring about behavioural change in society. This is essential: unhealthy food is advertised everywhere, and behavioural change is incredibly hard work. Ultimately, the best thing would be to transform our entire environment from obesogenic to health-promoting. I hope we’ll get there some day.”

Roefs and Pimpini conduct neuroscientific research using fMRI scanning. This technique shows which brain regions are activated when exposed to images of certain types of food. “The study addressed some persistent misconceptions related to obesity,” Pimpini explains. “For example, the brains of people with obesity are said to respond differently to images of high-calorie food; supposedly this is evidence of an overactive reward system. But there’s no consistent scientific evidence for this, nor did we find any in our recent fMRI research. It’s your mindset that determines how your reward system responds, regardless of your BMI.”

Anne Roefs and Leonardo Pimpini

Genetic factors

“Obesity is still approached too much from a biomedical perspective,” Roefs says. “Genetic factors play a role, but it’s not so much the genes controlling metabolism, for example, but rather the genes that influence behaviour. That’s why behavioural change is key. Medications and diets don’t provide a lasting solution. You need to change your eating and exercise habits in a sustainable way. It’s not about eating fewer carbs or less fat; it’s about changing the way you think about food. It’s a mental process. And it may not be easy, but it’s necessary. Obesity and related problems, like cardiovascular diseases and diabetes, are a major challenge for society—that’s why we’re committed to addressing them.”

The researchers stress the importance of a sustainable lifestyle that doesn’t require total self-denial. “We mustn’t forget that our environment has changed drastically in recent decades. We’re constantly exposed to unhealthy food cues,” Pimpini explains. “But our DNA hasn’t changed over the centuries,” Roefs continues. “What has changed is the environment in which we live. It’s important to be aware of that, because we do have the power to make our environment healthier.”

Source of inspiration

Pimpini feels at home in Maastricht. “It’s more efficient than in Italy. And less hierarchical,” he adds. “His dissertation will serve as the basis for further research. We worked well together and will continue to do so,” Roefs says. Pimpini couldn’t agree more. “Anne is a source of inspiration for me. She helped me grow. Not literally, of course, given the subject matter,” he laughs. 

Text: Ludo Diels
Photography: Harry Heuts


Leonardo Pimpini 

Leonardo Pimpini holds a bachelor’s in philosophy from Ca’ Foscari University in Venice and a joint master’s in cognitive neuroscience from the universities of Trento and Osnabrück. His PhD research at the Maastricht Eat Lab was supervised by professors Anne Roefs and Anita Jansen. He has worked as an assistant professor at Maastricht University since September 2023.

Also read

  • FPN’s prof. dr. Rainer Goebel has been awarded an ERC Advanced Grant of € 2,5M for his research project Reading the Mind’s Eye: AI inspired personalised brain models of mental imagery. Goebel is among 255 researchers (out of 1829 applications in all domains) in Europe to receive the grant, and he is...

  • The coming years will see tens of thousands of homes in the Netherlands undergo extensive renovation and modernisation. While the main goal is to improve energy efficiency, researcher Juan Palacios is interested in understanding the impact of home renovations on residents’ health. He will spend the...

  • Cyrus Mody on being UM’s Open Science figurehead, an inevitable cultural shift and nanobubbles.

More news