16 April 2020

SBE students conduct market research for DSM’s sustainable engineering plastics

In this year’s edition of the course Customer-centric Supply Chain Management, our 2nd year IBE bachelor students conducted market research for DSM’s sustainable engineering plastics. Within seven weeks, students learned about the principles of market research and got to design as well as implement full-blown market research to examine a SCM-related problem from a consumer point of view. Due to the Covid19 pandemic, the best 13 teams delivered their pitch to DSM management online and two teams were awarded the first place.

By: Nadine Kiratli