Dr Elsje Fourie, Associate Professor of Globalisation and Development (E.E.)

As a sociologist, I am broadly interested in processes of cultural globalisation, and particularly in understanding the extent to which flows of knowledge, societal values and cultural commodities to/from/within the global South lead to "multiple modernities" or instead to convergence and homogenisation.

Specifically, this has led me to study the use of Japanese productivity methods in Ethiopian factories and the influence of a putative "Chinese model" of development on the development goals of African elites.

Most recently, I have become interested in applying this lens to understand how globally-successful novels shape readers' global and spatial imaginaries. My recent NWO-funded project, "Global Novels, Global Readers? Imagining transnational communities along the circuits of global literary consumption" explores how book clubs around the world read and respond to globally "successful" novels.