C. Goukens
Goukens, C., & Klesse, A. K. (2022). Internal and external forces that prevent (vs. Facilitate) healthy eating: Review and outlook within consumer Psychology. Current Opinion in Psychology, 46, Article 101328. https://doi.org/10.1016/j.copsyc.2022.101328
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Van der Heijden, K., Festjens, A., Goukens, C., & Meyvis, T. (2022). A guaranteed immediate payout reduces impatience of financially constrained individuals. Proceedings of the National Academy of Sciences of the United States of America, 119(3), Article e2108832119. https://doi.org/10.1073/pnas.2108832119
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Schumacher, A., Goukens, C., & Geyskens, K. (2021). Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships. International Journal of Research in Marketing, 38(3), 715-731. https://doi.org/10.1016/j.ijresmar.2020.10.008
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Klesse, A. K., Levav, J., & Goukens, C. (2015). The effect of preference expression modality on self-control. Journal of Consumer Research, 42(4), 535-550. https://doi.org/10.1093/jcr/ucv043
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Klesse, A. K., Goukens, C., Geyskens, K., & de Ruyter, J. C. (2012). Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies. International Journal of Research in Marketing, 29(4), 355-362. https://doi.org/10.1016/j.ijresmar.2012.06.003
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Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S., & Lemmink, J. G. A. M. (2012). The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences. Journal of Marketing Research, 49(6), 900-909. https://doi.org/10.1509/jmr.10.0155
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Pham, M. T., Goukens, C., Lehmann, D., & Stuart, J. A. (2010). Shaping customer satisfaction through self-awareness cues. Journal of Marketing Research, 47(5), 920-932. https://doi.org/10.1509/jmkr.47.5.920
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Goukens, C., Dewitte, S., & Warlop, L. (2009). Me, Myself and My Choices: The Influence of Private Self Awareness on Choice. Journal of Marketing Research, 46(October), 682-692. https://doi.org/10.1509/jmkr.46.5.682
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Goukens, C., Dewitte, S., Pandelaere, M., & Warlop, L. (2007). Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking. Journal of Consumer Research, 34(3), 386-394. https://doi.org/10.1086/518542
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Giesen, J., Geyskens, K., Goukens, C., Havermans, R., Janssen, A. (2016). The fast-food nudge: Choosing salad over fries. Appetite, vol. 101, p. 231
C. Goukens
Professor
Marketing & Supply Chain Management
School of Business and Economics