The US Shop Safe Bill: protecting consumers but not brand owners

5 June 2020
by: 
IGIR in Law

The rise of e-commerce has resulted in a sharp increase of counterfeit products in the market. The new US Shop Safe Bill introduces liability for online marketplaces, but only in case of counterfeit products that are risky for consumers, which makes this bill a preventive health measure for consumers rather than conferring protection for brand owners.