Royal visit to Brightlands Campus Greenport Venlo

Positive results

The initiative is primarily based on healthy food as a means of preventing disease. Meanwhile, the successful programme has caught on in other regions in the Netherlands as well as abroad. About half of the chronic diseases can be prevented by healthy living. Positive Health works to promote people’s resilience and encourages them to take charge of their own health.

General practitioners using the programme experience the positive results, including 25% fewer referrals to hospital, less use of medication, greater satisfaction among patients and higher job satisfaction among healthcare professionals.

Sustainable and healthy

Various companies and researchers were represented at the innovation market at the campus’ Villa Flora building. These included BASF Vegetable Seeds, Janssen Ei, Scelta Inside and Brightlabs. They updated the royal couple on various products ranging from sustainable eggs, high-quality seeds and vegetable varieties, and unique nutrients in mushrooms. All of these innovations contribute to more sustainable and healthier food.

In addition, the campus ecosystem was explained with the focus on an approach to motivate youth to live healthier lives, and the royal couple were shown a number of HighTech demonstrations: from an asparagus robot to a fully automatic measuring device to measure the thickness of tree trunks.

Impressed

All in all, the visit proved to be very instructive for the royal couple, who said upon leaving that they were very impressed with the power, creativity, knowledge and entrepreneurship at the Brightlands campus.

  Read more at brightlands.com