6 April 2018

The write stuff: if you want to get more out of that training session, review it

How can companies motivate their sales employees to take work-related training aimed at developing their skill sets? “Make them write reviews about their learning experience,” advises Dominik Mahr of Maastricht University’s School of Business and Economics in a research paper published in the March 2018 issue of the Journal of Marketing.

By: Sueli Brodin