Online Master's Open Day attracts thousands of visitors
Attracting more than twice as many visitors as usual, Saturday’s online version of our Master Open Day was a great success. Amid the high traffic, the purpose-built platform remained stable throughout the day. The visitors came from 105 countries. The top 5: The Netherlands, Germany, Belgium, Italy and the United Kingdom. On average, they visited no fewer than 9 pages each.
Actually, we should talk about ‘open days’, plural. After all, the online platform of this edition of our Master’s Open Day had already opened on Tuesday. From that day on, visitors were able to nose around the platform and watch a large number of pre-recorded presentations.
As many as 4446 prospective students visited the event until Sunday morning. By comparison: the 'offline' version held in the autumn of last year attracted 1581 students.
On the day itself, we welcomed 3673 visitors - a turnout rate of 82%, which is considerably higher than in late 2019 when attendance was 64%.
On Saturday, a total of more than 72,000 pages were visited, an average of 9 pages per visit. This means that visitor behaviour was comparable to the first fully online Open Day we organised for prospective Bachelor students a month ago.
Remarkably, the majority of visitors visited the Open Day from behind their desktops or laptops (73%), and not so much on a mobile (26%) or a tablet (1%).
Registered participants still have access to the platform until Tuesday, 1 December. This allows them to revisit the programme presentation videos and a number of Q&A's.
Next Master's Open Day
If you missed Saturday's Master’s Open Day, you may want to block your calendar for the next Master's Open Day, scheduled for 6 March 2021.
In the meantime, you can have a look at our event page on Facebook.