15 October 2018

A gift voucher from the boss helps employees quit smoking

Quitting smoking is easier if you're rewarded for it. According to research by Maastricht University (UM), employees find quitting easier to maintain if they are given a reward, in addition to following a smoking cessation training programme at work. In the research group that received a gift voucher, well over 41% had successfully quit after a year, compared to just 26% in the control group. The national study also found this approach to be successful among smokers with a lower socioeconomic status, a group that is notoriously hard to reach. The research results were published today in the leading scientific journal The Lancet Public Health  .