Niels Holtrop (N.)
Onderzoeksprojecten
For up-to-date research, see my CV.
Key publicaties
Holtrop, N., Wieringa, J. E., Gijsenberg, M. J., & Verhoef, P. C. (2017). No Future Without the Past? Predicting Churn in the Face of Customer Privacy. International Journal of Research in Marketing, 34(1), 154-172. https://doi.org/10.1016/j.ijresmar.2016.06.001
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