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Make It More Personal! Personalization for Privacy Protection

Conference
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Can personalization help protect privacy? Or does it risk becoming part of the problem?

As digital environments are increasingly complex, individuals need to navigate and manage privacy through notices, consent banners, dashboards, and settings that are often difficult to understand or act upon. Personalization has been proposed as a way forward. Yet this also raises difficult legal and ethical questions. Does personalized privacy protection require more profiling? Could it enable manipulation, discrimination, or unequal access to privacy and privacy rights?

Organized by the Maastricht European Private Law Institute (MEPLI) and the Law & Tech Lab of Maastricht University, the conference “Make It More Personal? Personalization for Privacy Protection” brings together speakers from law, communication science, ethics, computer science, philosophy, and policy, and asks how we can distinguish personalization that genuinely empowers users from personalization that undermines autonomy, equality, and trust.

Programme

 

10:00 - 10:15     Registration & coffee 

10:15 - 10:30     Opening – Caroline Cauffman (Co-Director of M-EPLI)

10:30 - 11:15     Keynote 1: Asia Biega (Online), Max Planck Institute for Security and Privacy (MPI-SP), Mapping the productive scope and limits of personalized data protection: a view from computing 

11:15 - 12:15     Panel 1: Can personalization make privacy protection more usable, contextual, and effective? 

  • Cristina Teleki, Faculty of Law, Maastricht University, Personalisation and Market Power - Tools and Limits 
  • Wen-Ting Yang, Faculty of Law, Maastricht University, Beyond Data Protection: Consumer Protection Considerations for Personalized Privacy-Enhancing Tools
  • Jannis Strecker-Bischoff (Online), Institute of Computer Science, University of St. Gallen, Beyond the Web: Privacy protection in a world of increasingly personalized realities
  • Ruben Veenhuysen, Corporate Privacy Officer, Maastricht University, Students Are Not Consumers: Personalization in the Public vs. Private Sector

12:15 - 13:15     Lunch & Mingle 

13:15 - 14:00     Keynote 2: Christoph Lutz, Department of Communication and Culture, BI Norwegian Business School, When Privacy Feels Futile: Privacy Cynicism, Platform Power and the Search for Better Protection

14:00 - 14:15     Short Break

14:15 - 15:30     Panel 2: When does personalization become profiling, manipulation, or unequal protection? 

  • Johanna Gunawan, Faculty of Law, Maastricht University, The Dark (Patterns?) Side of Personalization 
  • Yajing Wang, Faculty of Social and Behavioural Sciences, University of Amsterdam, The other side of algorithmic persuasion: A systematic review on the conceptualization of non-material harms 
  • Katleen Gabriels, Faculty of Arts and Social Sciences, Maastricht University, Personalisation: from paternalism to maternal thinking?
  • Arianna Rossi (Online), LIDER Lab, Sant'Anna University of Advanced Studies, Autonomy beyond informed decision-making: (AI) personalization for stronger data protection in the EHDS?
  • Raoul Winkens, Data Protection Officer, Maastricht University, Is personalisation really better in an already hyper individualized society?

15:30 - 16:30     Coffee and vlaai

 

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