My UM
My UM
Search

Make It More Personal! Personalization for Privacy Protection

Conference
-

Can personalization help protect privacy? Or does it risk becoming part of the problem?

As digital environments are increasingly complex, individuals need to navigate and manage privacy through notices, consent banners, dashboards, and settings that are often difficult to understand or act upon. Personalization has been proposed as a way forward. Yet this also raises difficult legal and ethical questions. Does personalized privacy protection require more profiling? Could it enable manipulation, discrimination, or unequal access to privacy and privacy rights?

Organized by the Maastricht European Private Law Institute (MEPLI) and the Law & Tech Lab of Maastricht University, the conference “Make It More Personal? Personalization for Privacy Protection” brings together speakers from law, communication science, ethics, computer science, philosophy, and policy, and asks how we can distinguish personalization that genuinely empowers users from personalization that undermines autonomy, equality, and trust.

Preliminary Programme


10:00 - 10:15   Registration & coffee 

10:15 - 10:30   Opening – Caroline Cauffman (Co-Director of M-EPLI)

10:30 - 11:00   Keynote 1   TBD

11:00 - 11:45   Panel 1: Can personalization make privacy protection more usable, contextual, and effective?

11:45 - 13:00   Lunch & Mingle 

13:00 - 13:45   Keynote 2   TBD

13:45 - 14:30   Panel 2: When does personalization become profiling, manipulation, or unequal protection? 

14:30 - 14:45   Short break

14:45 - 15:00   Short synthesis 

Also read