GROW workshop social media 'how to improve your online presence'

When people google you what do they see?
Do you make a professional impression?
Do people understand what your expertise is?

This introduction workshop helps GROW students and researchers to understand the social media landscape, so you can make choices that suit you.


 

Programme

1. Introduction
How do social media work?
What do you use social media for?
How do you use it?
What is your goal

2. How to use social media
How to add value to your followers on a consistent basis
How to become an expert in your field
How to grow your audience

3. Where to post and where not to post
Comparison of LinkedIn, Twitter, Facebook and Instagram
How to plan content ahead
Frequency
What is a good profile picture? a good bio?

4. Let's do it
Formulate your social media goal, your preferred platform and start drafting content
START POSTING!

About the trainer

Susanne Maris is an experienced trainer and coach for academics and researchers.
Her focus lies on communication in science; empowering academics to have more impact.
Certified by the Career Management Institute.