Why this programme
In a rapidly changing business environment, an organisation’s strategy, adaptability and capacity for innovation are essential for viability and competitiveness. Strategy & Innovation covers a broad range of topics that are crucial for developing a deep understanding of strategy and innovation decisions. It combines studies of international business, strategic decision-making and innovation management. You’ll learn to maintain a ‘big-picture’ overview of a company and its capabilities, to think critically and creatively about strategic business problems, and to be able to see them in context within the wider organisation.

Student profile
Strategy & Innovation is a ‘big-picture’ programme. You’ll be exposed to a broad range of international business issues and will learn how to integrate these strategically in the decision-making process. To succeed in today's complex business world, you need the ability to look beyond the obvious, easy answers, to come up with creative solutions and new approaches to old problems. You'll be able to put your creativity to work in this programme and will learn to help businesses be adaptable so they're better able to gain and maintain a competitive advantage. Graduates with a bachelor’s degree in business or a business-related subject will do well, though this is not essential. Our students have come from a variety of backgrounds, including health sciences, engineering and European studies.
Education Oppertunities
International experience
Enhance your degree with global perspectives through study abroad opportunities.
- Study abroad: Spend a semester at one of our 92 partner universities worldwide
- Dual Degree Programmes: Earn two diplomas in less time through select master programmes

Professional experience
Enrich your curriculum by gaining professional experience during your studies!
- Thesis-Internship Programme (TIP): Write your thesis on a topic relevant to a company or organisation during a part-time internship
- Extracurricular Internship: Gain experience through an internship lasting 3 to 6 months
- Excellence Programmes: Apply for one of our Excellence Programmes to work on real projects with partner companies

Get ready to launch your career
Boost your personal and professional development while expanding your network at events hosted in collaboration with partners and alumni:
- Career and Development Days : Participate in workshops and events focused on personal and career growth
Maastricht Business Days by SCOPE: Network with employers and alumni at our prestigious recruitment event
- UM Career Services and Advisors: Receive personalised support trough training or individual guidance.

Dual Degree programme
The Dual Degree programme at the School of Business and Economics allows you to study at two universities and earn two master's degrees! You can participate at the beginning of the academic year in September, studying part of your master's degree at an institution abroad and part at the SBE. Once you have met all the requirements of both master's programmes, you will receive a degree from each university. Almost all Dual Degree programs can be completed with little or no study delay and with minimal additional costs. The Dual Degree programme has carefully selected partner universities that are highly respected, research-oriented and preferably accredited by both EQUIS and AACSB.

Global Innovation Challenge
The Global Innovation Challenge (GIC) offers MSc. International Business students a new opportunity to study in an international environment and gain practical experience with companies. The School of Business and Economics offers this excellence program as a project-based course in which international master's students work as external consultants on a business challenge of a particular company or business unit that requires innovation and transformational approaches. This Global Innovation Challenge is part of the IBS network and is aimed at enhancing students' innovation and creativity skills, knowledge in transformation, change management and creating business solutions with global impact. nsformation, change management and creating business solutions with global impact.